In today’s rapidly evolving world, the importance of research cannot be overstated. Whether it’s uncovering groundbreaking discoveries or addressing pressing societal issues, research-based organisations play a pivotal role in shaping the future. However, despite the invaluable nature of their work, many encounter significant barriers when it comes to maximising the impact of their research.
At Content, we understand the challenges faced by universities, research centres, think tanks, and charitable foundations in delivering and demonstrating the impact of their research. That’s why we’ve created an offer to provide tailored solutions to help you overcome these hurdles and unlock the full potential of your research. We believe communications has a critical role in helping you achieve your research impact ambitions and here’s how we can help.
Identifying influencers and target audiences:
One of the most common challenges research-based organisations face is identifying who can influence change and deliver impact. It’s not enough to conduct groundbreaking research; you need to ensure that your findings reach the right stakeholders who can do something with it. At Content, we specialise in helping you pinpoint key influencers and target audiences through meticulous research and strategic planning. By understanding the landscape of your field and the dynamics of influence, we can ensure that your research reaches those who matter most.
Effective communication and messaging:
Another hurdle many face is the lack of dedicated marketing and communications resources to provide advice and guidance about messaging and narratives. Without clear and compelling messaging, even the most groundbreaking research can go unnoticed. Our team at Content is here to fill that gap, providing comprehensive training and support in crafting impactful communication strategies.
Navigating resistance and standing out:
In today’s information-saturated world, standing out from the crowd can be a daunting task. Moreover, delivering messages that stakeholders may not want to hear poses an additional challenge. At Content, we help research-based organisations navigate these complexities. Our team of experts will work with you to develop innovative approaches that capture attention while maintaining the integrity of your research. Whether it’s through compelling storytelling, targeted advocacy campaigns, digital marketing, or strategic partnerships, we’ll help you cut through the noise and get the messages to your audience.
Training and developing research teams:
Persuading stakeholders to act on evidence is often easier said than done. Many organisations struggle to translate research findings into tangible actions and policy changes. That’s again, where we can help. Our tailored training and support programs are designed to equip you with the skills and strategies needed to drive meaningful action through evidence-based advocacy. From building persuasive arguments to engaging with policymakers and decision-makers, we’ll help you harness the power of evidence to effect real change.
The journey towards maximising the impact of research is filled with challenges, but it’s also brimming with opportunities. At Content, we’re committed to helping you overcome these obstacles and unleash the full potential of your research endeavors. With our comprehensive range of services, tailored solutions, and dedicated support, we’ll partner with you every step of the way on your path to making a meaningful difference in the world.
Get in touch with us or signup for our next Maximising Research Impact: The Role of Communications Webinar today and let’s embark on this journey together.
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