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The We Do Content Stakeholder Engagement and Influence Framework

Turning Purpose into Impact

The We Do Content Framework is your guide to mastering stakeholder engagement and influence. Designed for purpose-led organisations, it provides a structured, seven-stage approach to building meaningful connections, driving action, and achieving lasting change.

The Seven Stages of Engagement:

  • Purpose – Define your ‘why.’ What do you want to change, and why does it matter? Align stakeholders with your mission.

  • Audience – Identify who cares. Understand your key stakeholders and how best to engage them.

  • Message – Craft compelling stories. Why should your audience care? Inspire them with clear, impactful narratives.

  • Action – Make it easy to contribute. Show stakeholders how they can support your mission.

  • Motivation – Guide action. Encourage the first step and provide the right incentives to drive engagement.

  • Evaluation – Measure success. Assess impact, gather insights, and refine your strategy.

  • Improvement – Maximise results. Continuously innovate to enhance engagement and influence.

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Why Use the We Do Content Framework?

  • Stronger Stakeholder Relationships – Build trust and deepen connections with those who matter most.

  • Action-Driven Results – Inspire measurable social, economic, and environmental impact.

  • Scalable Change – Transform initiatives into movements that create lasting influence.

With the We Do Content Framework, you’re not just communicating—you’re leading change.

Get in touch

Want to learn more about how the We Do Content Framework can help your organisation? 

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