The We Do Content Stakeholder Engagement and Influence Framework
Turning Purpose into Impact
The We Do Content Framework is your guide to mastering stakeholder engagement and influence. Designed for purpose-led organisations, it provides a structured, seven-stage approach to building meaningful connections, driving action, and achieving lasting change.
The Seven Stages of Engagement:
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Purpose – Define your ‘why.’ What do you want to change, and why does it matter? Align stakeholders with your mission.
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Audience – Identify who cares. Understand your key stakeholders and how best to engage them.
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Message – Craft compelling stories. Why should your audience care? Inspire them with clear, impactful narratives.
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Action – Make it easy to contribute. Show stakeholders how they can support your mission.
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Motivation – Guide action. Encourage the first step and provide the right incentives to drive engagement.
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Evaluation – Measure success. Assess impact, gather insights, and refine your strategy.
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Improvement – Maximise results. Continuously innovate to enhance engagement and influence.

Why Use the We Do Content Framework?
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Stronger Stakeholder Relationships – Build trust and deepen connections with those who matter most.
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Action-Driven Results – Inspire measurable social, economic, and environmental impact.
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Scalable Change – Transform initiatives into movements that create lasting influence.
With the We Do Content Framework, you’re not just communicating—you’re leading change.
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