Change doesn’t happen when the majority gets on board. It happens when the passionate few create enough momentum to make the rest follow. That’s why the 3.5% rule is so powerful. Research shows that when just 3.5% of a population is actively engaged, the tipping point for societal change is within reach.
So, who’s in your 3.5%? They’re the influencers, the early adopters, and the advocates whose voices carry weight. These are the people who can rally the early majority and ignite your movement. But here’s the catch, you can’t just find them, you need to inspire them to act. That’s where most organisations falter.
At We Do Content, we help you identify your 3.5% and craft strategies that engage, mobilise, and inspire them to lead. Whether it’s through storytelling, leveraging social proof, or creating a compelling call to action, we’ll show you how to light the spark that leads to widespread impact.
Is your stakeholder engagement strategy ready to tip the scales? Take the Stakeholder Engagement and Impact Scorecard to find out how well you're positioned to build momentum and create a movement.
👉 Take the scorecard now: www.framework.wedocontent.co.uk