Jen Robson and I are on a mission to help researchers to reach a wider audience, gain more funding, and have a greater impact on the world through better communications.
Jen and I met whilst working together at the North East Local Enterprise Partnership, Jen as Director of Communications and I as Director of Business Growth and Innovation. We both work extensively with researchers and policy makers and found ourselves talking more and more about how researchers were getting increasing frustrated that their research wasn’t having the influence and delivering the impact that they wanted it to, and we started to figure out ways of helping them whilst using their research to inform what we did and the way that we did it.
This led to a multitude of different things, such as extracting the relevant information from research reports, translating research into powerful communications, and expanding its reach to the people who could make use of the research. We like to think that our activities and approach has helped to raise the role of research in evidence led policy and service design.
Connecting the dots one day, Jen and I were talking and started to reflect on how we had consistently worked together to use research to influence policy, to develop new programmes of activity and how communications was at the heart of our approach.
We were working in a continuous loop of using research to inform policy, using research to develop programmes of activity, using research to inform communications that resonate with target audiences, using research to understand what works, and using that research to improve our approach and to inform future policy and strategy.
We’ve used this approach to inform evidence led economic strategy, to create enterprise, innovation and scaleup programmes, to influence government policy and strategy and to create platforms such as the North East Evidence Hub that support the communication and reach of economic evidence allowing more people to use research to more effectively develop strategy, policy and programmes.
It became apparent that we had created a framework for how to effectively use communications to delivering research impact and that it worked!
So Content was born, a new business founded on a shared vision to change the world by helping researchers and research led organisations to maximise the impact of their work through better communications.
We are at the start of our entrepreneurial journey and we would love it if you wanted to come along on the ride so if you think that better communications could maximise the impact you’re generating then we would love to speak to you!
Find out more about the founders here.
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